Design focused on people is a must in any process of product or service strategy creation. But how can we apply trends to the real life of business?

Lucrecia Feller and Paula Pascolini, UX leader and visual designer at the XD area, developed this topic at the Flux IT Buenos Aires offices, within the framework of a work breakfast aimed at important players of different industries. As from real project experiences, the meeting focused on the five things that cannot be set aside when building digital products.

Representatives from great national and international companies, such as Farmacity, Banco Galicia, Thomson Reuters, ICBC, Danone, Banco Comafi, ESPN, Prisma, Cabal and Banco Credicoop took part of this meeting.

“It was a very interesting and productive meeting to think and analyze problems about digital products in different industries.”

Celeste Bracho, Training Analyst at Thomson Reuters